Your growth partner
Tidal Force
We support businesses in their growth journey helping them accelerate their vision from the early stages to scale up
Driving success
What we do
We are experts in Sales Transformation, with over 25 years of experience across multiple industries in both large corporations and SMEs. Having witnessed the challenges firsthand, we offer proven, tested, and engaging solutions designed to drive results and sustain momentum. We coach and mentor individuals or teams to become highly effective in developing and executing strategies for profitable growth.
Our Services
EFFECTIVE BUSINESS PLANS
A thorough review to help define clear V.O.S.T (Vision, Objectives, Strategies and Tactics).We help Identify your target markets and provide techniques to help develop top-tier customer interactions, whether internally or with external partners like distributors, wholesalers, and agents.
Operational Excellence
A comprehensive strategic review of Operations and Processes within a business.Design and implementation of ongoing process improvements designed to drive efficiency, effectiveness and productivity within the business.Quality Assurance: Optimisation of internal processes to drive efficiency.
Customer service: Driving customer loyalty through exceptional customer service.
Productivity: Facilitating increased output with minimal incremental cost through operational efficiency.Utilisation of Lean techniques to enable you to deliver higher-quality products and services whilst minimising costs and overheads.
Organisational Capabilities
Our Sales Enablement plan ensures successful uptake and launch of your companies sales strategy and realisation of your potential through a variety of mechanisms including:Staff skills gap analysis
Sales Training
Executive leadership coaching
Increasing engagement Internally and Externally.
Customer excellence
We will help you create your ideal customer profile, retain and grow your existing customers and aquire new , by understanding the customer journey and driving customer satisfaction.
FOUNDER
Chris Silverwood
With over 25 years' experience in Sales and Category Management across multiple industries, I bring experience to organisations looking to grow and develop their Sales.Having worked at a senior level in multi million FMCG and consumer healthcare companies, I have consistently driven Sales Revenues and Market Share increases whilst developing high performing teams and successful go to market strategies.With a focus on the SME market in more recent years, in the apparel, chemical manufacturing and PPE Industries. I have experience of working with distributors and manufacturers taking products to market through retail, wholesale, discounter and pharmacy channels both domestically and internationally.
Associate Partner
Mark D'arcy
With over 20 years' experience in operations and process improvement Mark brings a wealth of Operational experience to the table.Having successfully built and developed his own business to a significant level Mark has first hand experience of the challenges faced by SME's and companies on a growth trajectory.As an accomplished operations practitioner with a focus on building operational capacity in order to facilitate growth Mark implements processes and procedures based upon Lean techniques and principles.Mark also brings considerable experience in terms of implementing policies which enthuse, motivate and inspire to drive sustainable cultural change and continuous improvement within a business.
Commitment
our values
In Business reputation is everything and with this in mind we aim to ensure that we develop and maintain great relationships with our clients. We genuinely add value to every project that we undertake. The following values sum up our commitment to our customers:
Honesty – We are open and honest in all that we do and provide genuine feedback and input.
Transparency – We are completely transparent about our costs, parameters and objectives for each project.
Reliability – We will always deliver upon anything that we commit to without exception.
Morality – We will never undertake projects where there is a conflict of interest and we will always maintain the upmost confidentiality.
Return on Investment – We will never undertake a project that we don’t believe is suitable for us or where we don’t believe that we can provide a good return on investment for the client.
Tidal Force
Testimonials
Moogento
Tidal Force came in and helped re-envisage the business from a different perspective. With their years of experience it's been refreshing to start at the top and work down through the processes making a sturdy platform for the future."
- Jim Gilbert, CEO
Testimonials
Pierre Fabre
"I had the pleasure and experience of working with Chris during our time at Bayer Consumer Healthcare.Chris is a great commercial and operational leader, supportive to his direct reports and the multi functional team that he works with to ensure he is able to deliver profitable and sustainable results.
Chris knows what is required and then meets and exceeds the expectations both internally and that of his customer or channel portfolio.A pragmatic and motivational leader who was, and I am sure will be an asset to any business that he is involved in."
- Julian Bush, Sales Director UK & IRE
Testimonials
Atos
"I worked with Chris at Bayer UK for 7 years, during which time I found his sales experience to be critical to the success of the business. Chris is a pragmatic, solution-focused sales leader with multi-channel experience within OTC, and someone who can be relied on to get results. I would highly recommend Chris for his experience, his network, and his interpersonal skills. A pleasure to work with."
- Ashley Knight, Managing Director
